A screenshot from My Hero Short film releasing on January 2025!
As a filmmaker, you are essentially running your own business to thrive in the industry. When working on a short film, ask yourself: Is this project a step up? Every project should serve a specific purpose; for me, that purpose usually has two main goals: winning awards or selling tickets. Very few projects can achieve both. Here's how I approach my business:
Short-Term Goals
Start by asking yourself: Where does this project take me? Is it a proof of concept, or do I need it to win awards to gain credibility? Each project is meaningful, but it's essential to detach emotions when crafting your business plan. Every project is a product.
Long-Term Goals
Have a three to five-year plan. (I have a ten year plan) I have structured my feature films to align with the release of my short films because they serve as a springboard for preparing those future projects. Reflect on how your short film objectives support your long-term goals. I often observe filmmakers who produce short films without any plans for feature films, which seems unwise and crazy to me or at least have a slat of projects you're working towards while on the festival run; people will always ask, what's next? and people will want to work with you soon not years later.Â
Aligning Projects with Long-Term Goals
Each project I have is aligned with a long-term vision unless I'm being hired for someone else's project. However, it's important to recognise that projects I take on for hire often provide vital funding for my short and long-term projects. Just be cautious not to lose sight of your dreams as you chase financial stability.
Recognising Yourself as a Business
Finally, remember that as a freelancer, you're a business. (in my case I'm a brand) Promote your work to attract more opportunities, mainly if you aim to secure investors for your feature film. I generally only pursue investors for short films if there is a clear benefit for them, as short films typically do not make a profit. My priority is to always protect my investor's financial interests.
Tell me what your thoughts are on this. And what would you add? Always ready to learn
More information at www.akistudiolondon.co.uk